The lounge, at the matchPremium seating and lounge access for IPL matches, subject to availability.
What we arrange
Moments worth being there for.
Everything is arranged on request and subject to availability.
What does The Velvet Key arrange?
We arrange premium seating and lounge access for IPL matches, Wimbledon hospitality, premium access to major concerts in India and abroad, festival weekends, hard-to-book restaurants, hotels and transfers around an event, and family, client or team hospitality as one booking. Everything is arranged on request, through authorised channels, subject to availability.
And the everyday desk: gifts, reservations and the small requests in between. Ask us
What a request looks like.
15 requests arranged so far. Client names are always kept private.
These are the kinds of requests we handle, not past clients. Everything is subject to availability.
A playoff evening, with the familySix seats together, with a calm room to step back into.Ask for something similarRead more: A playoff evening, with the family (what we did, how it was paid, timeline)
- The ask
- A family of six wanted an IPL playoff in Ahmedabad together, with a quiet place for two older relatives.
- Outcome
- Six seats together, with a calm room to step back into.
What we did
- Checked hospitality availability with the official hospitality partner for the match.
- Shared two options, a lounge and a private box, with an honest note on each.
- Arranged a nearby hotel and a car for the evening.
- Sent one written quote; nothing was booked until approved.
How it was paid At cost, from the member's Velvet Key balance or paid when the quote was approved. No service fee.
Timeline Request to written confirmation, about five days.
Sakura season in Kyoto and TokyoA trip planned around the blossom.Ask for something similarRead more: Sakura season in Kyoto and Tokyo (what we did, how it was paid, timeline)
- The ask
- A couple wanted ten days in Japan for the blossom: a ryokan, a few memorable dinners, a private guide.
- Outcome
- A trip planned around the blossom.
What we did
- Planned around the forecast bloom, which shifts every year, with flexible days in Kyoto.
- Requested ryokan and hotel rooms directly, subject to availability.
- Requested dinner reservations through the restaurants' own channels.
- Introduced a licensed private guide for two mornings in Kyoto.
- Sent one day-by-day plan with every confirmation.
How it was paid The couple paid each hotel, restaurant and the guide themselves, as our Terms set out for travel abroad. No service fee.
Timeline Requested four months ahead; plan final six weeks out.
A table at the concertFive guests, one table, no queue for the drive home.Ask for something similarRead more: A table at the concert (what we did, how it was paid, timeline)
- The ask
- A member hosting four guests wanted a VIP table at a major concert in Mumbai, with easy entry.
- Outcome
- Five guests, one table, no queue for the drive home.
What we did
- Asked the promoter's authorised ticketing channel for table options.
- Confirmed in writing what the table included: seating, service, entry lane.
- Arranged a car with a set pick-up point after the show.
- Sent one written quote, with tickets at face value.
How it was paid At cost, from the member's Velvet Key balance or paid when the quote was approved. No service fee.
Timeline Request to confirmation, about ten days.
Client hospitality at a Test matchTen guests hosted in one place, with the day handled end to end.Ask for something similarRead more: Client hospitality at a Test match (what we did, how it was paid, timeline)
- The ask
- A member wanted to host ten clients for a day of Test cricket, with lunch and a quiet place to talk.
- Outcome
- Ten guests hosted in one place, with the day handled end to end.
What we did
- Asked the venue's authorised hospitality provider which boxes and lounges were offered for the day.
- Shared the options with what each one included, in writing.
- Arranged cars to and from the ground for the guests.
- Sent one written quote; nothing was booked until approved.
How it was paid At cost, from the member's Velvet Key balance or paid when the quote was approved. No service fee.
Timeline Request to written confirmation, about a week.
A birthday dinner that was hard to bookOne table, the whole family, nothing to chase on the night.Ask for something similarRead more: A birthday dinner that was hard to book (what we did, how it was paid, timeline)
- The ask
- A member wanted a table for eight at a hard-to-book restaurant in Delhi on a family birthday, with a cake they could bring.
- Outcome
- One table, the whole family, nothing to chase on the night.
What we did
- Requested the table through the restaurant's own reservations team.
- Confirmed in writing the time, the seating and that the cake was welcome.
- Arranged a car for the older guests.
How it was paid At cost: the dinner plus logistics, from the member's Velvet Key balance or paid when the quote was approved. No service fee.
Timeline Request to confirmation, about three days.
A polo afternoon in JaipurA palace-city weekend planned around one afternoon of polo.Ask for something similarRead more: A polo afternoon in Jaipur (what we did, how it was paid, timeline)
- The ask
- A couple wanted a weekend in Jaipur around a polo match, with a heritage-hotel stay.
- Outcome
- A palace-city weekend planned around one afternoon of polo.
What we did
- Waited for the club to publish the match day, then requested spectator access where the club allows it.
- Held a heritage-hotel stay for the weekend.
- Arranged a car for the match and a guide for the old city.
How it was paid At cost, from the member's Velvet Key balance or paid when the quote was approved. No service fee.
Timeline Request to written confirmation, about a week once the club published the date.
Arrive. We've handled the rest.
Before. On the day. Afterwards.
Before.
Seats, tables and stays confirmed in writing. Timings, entry details and who to ask for, in one message.
On the day.
Nothing to chase. Everything you need is already in your hands.
Afterwards.
We check how it went, and remember what you liked for next time.
Make a request
Tell us what you're after.
Nothing is booked until you approve a written quote.
- Access members
- Access members: a reply within 4 hours, from 9am to 9pm every day, or by 11am the next day outside those hours.
- Signature members
- Signature members: a reply within 1 hour, from 7am to 11pm every day, or within 2 hours overnight.