Questions
Straight answers.
If something is not covered here, email us and ask.
Membership
Who can make a request?
Members. The Velvet Key is a members-only concierge with two memberships. Access is for you. Signature is for your family: you and up to 4 named adult family members. To join, tell us which membership suits you and we'll call you.
What does membership cost?
Access is ₹50,000 a year and Signature is ₹1,00,000 a year, plus applicable taxes. The first 25 members join at a founding rate of ₹40,000 (Access) or ₹80,000 (Signature). Your founding rate covers your first year. Before it ends, we'll agree your renewal with you personally, so there are no surprises.
How does joining work?
Tell us which membership you'd like. We call you, then follow up by email. You pay the fee in rupees, by any method that suits you, and your membership starts as soon as we receive payment.
How fast will you reply?
Access members: a reply within 4 hours, from 9am to 9pm every day, or by 11am the next day outside those hours. Signature members: a reply within 1 hour, from 7am to 11pm every day, or within 2 hours overnight. Having real options ready takes a little longer, because it means checking availability with authorised providers.
Is there a direct line for members?
Yes. Both memberships include a direct WhatsApp line, open 24/7, which we share when you join. We work across time zones. We don't publish the number.
Will you sign an NDA?
Yes. Both Access and Signature members can ask us to sign an NDA.
Cost and payment
What does a request cost?
Only the actual cost of what we arrange. Tickets and hospitality are at cost; a dinner, stay or delivery is the item plus logistics, at cost. We add no service fee and no markup. You get a written quote showing each item and any taxes first, and nothing is booked until you approve it.
Is anything booked before I confirm?
No. Nothing is booked until you approve a written quote. We confirm everything in writing.
How do I pay?
Not on this website. Membership fees are paid in rupees, by any method that suits you. For requests in India, you either pay from a prepaid balance you keep with us or pay when you approve a written quote, by bank transfer or UPI. Events abroad are paid differently, as our Terms set out. We never ask you to change payment details over chat.
Can I keep a prepaid balance with you?
Yes, for requests in India. You top up a balance in rupees, and we deduct only what you approve in a written quote, itemised every time, at cost and with no service fee. It is used only for your own Velvet Key requests, earns no interest, and you can ask for any unused balance to be refunded at any time.
What if I need to cancel or change plans?
Before you approve a quote, you can decline it at no cost. Once booked, the provider's terms apply, and many tickets can't be refunded or transferred. We explain those terms in writing before you book. If a provider refunds, we pass it on within 7 business days. If we can't deliver for reasons within our control, we refund what you paid us for that item. Our Terms have the detail.
How we arrange
Is The Velvet Key a ticket reseller?
No. We arrange access through organisers, sponsors and authorised hospitality providers. We do not buy public ticket inventory to mark it up, and we never use touts or grey-market tickets. If we cannot arrange something properly, we say so rather than promise access we don't have, and every cost is quoted in writing first.
Is this ticket reselling?
No. We arrange access through organisers, sponsors and authorised hospitality providers. We do not buy public ticket inventory to mark it up.
How do you actually get access?
Through relationships, never the grey market. We go to organisers, sponsors, official hospitality partners and authorised sellers, and our network across India helps us find the right door. Everything is subject to availability.
What if you can't get what I ask for?
We will tell you directly. We would rather say an event is out of reach than promise it and let you down.
What can you arrange?
IPL lounge and hospitality access, Wimbledon, concerts and festivals in India and abroad, plus hard-to-book restaurants, hotels and transfers around an event, and client or team hospitality as one booking. Signature members can also ask us for whole family trips, private occasions and gifting. Everything is arranged on request and subject to availability.
Can you arrange corporate or group hospitality?
Yes. Family groups, client hospitality and team evenings, arranged as one booking, on request and subject to availability.
Can you arrange events abroad?
Yes, on request, including Wimbledon. Payment for events abroad works differently from India, and our Terms explain how. Travel documents and visas are yours to manage.
Can you help at the last minute, or in an emergency?
Often, yes. Message your WhatsApp line with the event, date and number of guests. Same-day and last-minute requests are handled on a best-efforts basis within your membership's reply times, and we'll tell you quickly if it isn't realistic. We are not an emergency service. In an emergency, call 112.
I'm not in Delhi NCR. Can you still help?
Yes. We serve members across India. Requests, quotes and confirmations are handled by WhatsApp, email and phone, so where you live does not change how we work. Whether we can arrange a particular event always depends on the event and the provider.
How does the day of the event work if you arrange it remotely?
Before the day, you receive written confirmation with timings and entry details, and your e-tickets or passes wherever the provider issues them. You get a named point of contact for the day and the provider's contact details where relevant. Your membership's reply times apply throughout.
Privacy and who we are
How do you handle privacy and sensitive requests?
Quietly, by default. One person handles your request, and providers see only what they need to book it, such as attendee names. We never name clients publicly or use your details in marketing without written permission, and we don't sell them. We sign an NDA on request. Ask us any time to see or delete your details. We send The Velvet Letter only if you leave that box ticked or sign up for it. See our Privacy Notice.
Have you arranged requests before?
Yes. 15 requests arranged so far. Client names are always kept private. How it works shows the kinds of requests we handle, not past clients.
Who is behind this?
A small, founder-run desk based in Delhi NCR, serving members across India. Email us at sales.velvetkey@gmail.com if you would like to know more.
Make a request
Tell us what you're after.
Nothing is booked until you approve a written quote.
- Access members
- Access members: a reply within 4 hours, from 9am to 9pm every day, or by 11am the next day outside those hours.
- Signature members
- Signature members: a reply within 1 hour, from 7am to 11pm every day, or within 2 hours overnight.